The role social media plays in creating a safer, healthier agricultural community

The uptake of social media use in agricultural communities has been astonishing over the last decade. Rural men, women, kids and businesses have taken to social media to tell their stories, share precious moments, and engage in various discussions about agriculture. By sharing content on social media, people in agriculture contribute to the overall image and conversation surrounding life and work in our industry.

Although picturesque, agricultural communities face unique challenges and dangers. Therefore, when posting online, everyone has an opportunity to present agricultural practices and rural life in a way that promotes healthy and safe practices.

To engage with those who are active on social media or who are simply curious about its existing and potential impact, our Director, Dr Alison Kennedy, hosted this event to explore the influence online communications have on shaping peoples’ perceptions of health and safety behaviours on farms.

Our exciting panel of guest speakers will be sharing their expertise on the following topics:

  • Increasing understanding of your rural audience
  • How social media posts can positively influence your audience’s attitudes and behaviours
  • How your online content can support rural health, wellbeing and safety (even if this is not the focus of the post).

Meet our panellists

Rachel Jacobson

Rachel Jacobson is the Communications and Engagement Officer for Smarter Safer Farms with Agriculture Victoria. She has worked in agriculture communications for over 15 years and has experience communicating with rural audiences across a range of topics. Rachel talks about how the effective use of images can reinforce positive safety messages.

Lavinia Wehr

Lavinia is the Founder and Creative Director of AGSOCIAL, and the co-host of the popular podcast Generation Ag. As a native of Scadden, North-East of Esperance, she understands the challenges and opportunities unique to the agricultural industry. Lavinia uses her communication skills to grow the voices of rural businesses and communities, and specialises in creating tailored social media strategies that help individuals and businesses get the most out of their online presence.