#SnapshotRuralVic Guidelines

By uploading images including @SnapshotRuralVic, #SnapshotRuralVic or to the SnapshotRuralVic Community Facebook page, you are agreeing to the terms and conditions outlined below.


The campaign consists of four elements

  1. Weekly shortlist of 5 submissions, which can be video, photo or audio content
  2. Weekly ‘People’s Choice’ finalist
  3. A printed #SnapshotRuralVic coffee table book, to be produced at the conclusion of the campaign
  4. #SnapshotRuralVic Awards
  • Information on how to enter forms part of the terms of entry
  • NCFH refers to ‘National Centre for Farmer Health’
  • WDHS refers to ‘Western District Health Service’
  • By submitting an entry into the #SnapshotRuralVic campaign you are consenting to NCFH sharing your submission on various social media channels, including but not limited to Instagram, Facebook, LinkedIn, YouTube, Twitter as well as NCFH & WDHS internal and external communication
  • The NCFH reserves the right to not display or delete an entry
  • Employees (and immediate family of employees) of the NCFH may contribute to the online campaign, but will not be eligible to enter the competition.
  • The media must not, in the sole and unfettered discretion of the NCFH, contain content that is considered unsafe (refer to the NCFH media guidelines), obscene, defamatory or otherwise objectionable or inappropriate. All media submitted as entries to the competition must be an original work of the competition entrant and must not infringe the copyright or any other rights of any third party. Disguising or misrepresenting the origin of your content is cause for disqualification. If the submitted content contains any material not owned by the entrant and/or subject to the rights of a third party, and/or if any person appears in the media, the entrant is responsible for obtaining permission to submit and use the media in the manner set forth in these rules without additional compensation. Entrants will retain ownership of copyright of their media.
  • By entering this competition, each entrant allows the NCFH a non-exclusive, royalty-free worldwide perpetual licence to use, reproduce, publish, distribute, create derivative works, broadcast, and communicate to the public their media in all forms of media including, but not limited to: display at a public exhibition, publication of a book, community education workshops, conferences and events. Where possible the entrant will be acknowledged
  • The NCFH reserves the right to examine the original media/source material in order to verify its validity and originality and confirm compliance with these rules. Entries are void if the NCFH determines the media to not be an original, or if the entries are incomplete, inaccessible or blocked, corrupted, damaged, irregular, altered, counterfeit, produced in error or obtained through fraud or theft
  • By entering this competition, entrants agree to have their contact details added to the NCFH eNews list


  • Entry is open to rural Victorians of any age, within the specified time period
  • Rural Victoria includes the five regions of Loddon Mallee, Grampians, Barwon South West, Hume and Gippsland. For a map, visit rdv.vic.gov.au/victorias-regions
  • An individual can enter multiple submissions, but only one submission per person will be considered for the weekly shortlist and ‘People’s Choice’ award


  • The competition commences on the Monday 3rd August at 9:00 AM and closes on 12/10/2020 at 11:59 PM.
  • For submissions to be eligible for the weekly prize, media must be posted to Instagram or Facebook
  • Instagram entries must include #SnapshotRuralVic in the comments section. @SnapshotRuralVic must be tagged within the photo or in the comments. The entrant must also follow @SnapshotRuralVic and @farmer_health accounts
  • Facebook entries can be posted on personal feeds or within the ‘SnapshotRuralVic Community’ page. All entries must include the #SnapshotRuralVic in the comments section.  The entrant must also be following National Centre for Farmer Health (@NCFarmerHealth) on Facebook.
  • Submissions can be images, videos or audio files. All submissions must be accompanied by a +20 word caption, and title (optional).  The accompanying text will be as integral as the visual during the shortlisting process.
  • All entrants must be able to provide high resolution images upon request directly to NCFH for marketing purposes. Images must be in JPEG format with a minimum of 3000 pixels on the shortest dimension.  File size should be a minimum of 1MB and a maximum of 4MB.  Videos must be in .mkv or .mp4 format and a minimum of 720p.  File size should be a minimum of 1MB and a maximum of 4MB.  Audio files must be in .mp3 format.
  • The Snapshot Online Project Officer will contact entrants via Direct Message to organise the file transfer. Files can be sent via text, WhatsApp and email.


  • Each Monday submissions from the previous week (Sunday – Sunday) will be reviewed by the NCFH Snapshot Online Project Officer
  • Criteria of selection for the shortlist is as follows:
    • Expressing Emotion
    • Raising Awareness
    • Reducing Stigma
    • Starting Conversations
    • Inspiring Positive Action
  • The five shortlisted submissions will be featured on the @SnapshotRuralVic Instagram, #SnapshotRuralVic Community Facebook Group, @farmer_health Instagram and National Centre for Farmer Health Facebook page.
  • These 5 submissions will then be subject to public vote to determine the weekly recipient of the ‘People’s Choice’ award


  • Public vote will determine the winner of the weekly ‘People’s Choice’ Award
  • The vote will be conducted on via @SnapshotRuralVic Instagram Page and the #SnapshotRuralVic Facebook Group.
  • From Monday – Friday, one entry will be shared on @SnapshotRuralVic Instagram profile and in the #SnapshotRuralVic Facebook group per day. Voting will include both ‘likes’ and comments.
  • The order in which each entry is posted on both platforms during the week will be random. It is acknowledged that posts from earlier in the week will be visible for longer. Every effort will be given to ensure each post receives equal recognition.
  • The shortlisted entry with the highest engagement will be deemed the weekly winner. Engagement includes likes and comments. The ability to start a positive conversation and encourage involvement will be a key engagement criteria.
  • People are only able to vote once per platform, but can vote from both social media platforms, meaning a maximum of two votes per person. This is not taking into consideration comments, as they must be of conversational value to be included as ‘engagement’.
  • Votes will be tallied by the NCFH Snapshot Online Project Officer on Monday morning.
  • Results will be made public via Instagram and Facebook. No personal details of the winner will be made public, only their name and location will be disclosed.
  • The winner of the ‘People’s Choice’ Award will be contacted via social media to receive their prize.
  • Voting is not limited to Victorians – people from Australia and abroad may cast their vote via Facebook and Instagram


  • The recipient of the weekly ‘People’s Choice Award’ will receive a voucher for $100 to a local business.
  • A secondary ‘Honourable Mention’ award will be chosen by the Project Officer each week, acknowledging a submission that is particularly creative and inventive.  The recipient will receive a $50 voucher to a local business.
  • Recipients may choose a local business to receive the voucher from, on the proviso the local business is happy to accommodate that request
  • Options for online regional business will also be provided to the recipient, and they may purchase directly from the online store using the voucher
  • All information regarding the voucher will be provided to the recipient via email once initial contact has been made via Direct Message.


  • All entries must meet the National Centre for Farmer Health Media guidelines. These guidelines are in place to ensure all content abides by the NCFH’s mission to ‘make a difference to farmers’ lives’
  • If any of the below scenarios are visible within media submitted, they will not be eligible to be included in #SnapshotRuralVic campaign.
    • individuals riding on the back of trucks, tractors or quad bikes
    • unhealthy behaviours such as smoking, drinking and eating unhealthy foods
    • persons climbing to heights without fall protection, stair or platform guarding
    • workers leaning over or feeding materials into machines with moving parts or blades
    • children driving any motorised farm vehicle or riding on adults’ laps on tractors, ride on mowers or quad bikes
    • children in close proximity to large animals unless appropriate barriers are evident
Return to #Snapshot Page

Last Updated 31/07/2020